The Roman fashion house of the Sorelle Fontana

The Sorelle Fontana fashion house was founded in Rome in 1943 by three sisters and Italian designers: Zoe Fontana (1911-1979), Micol Fontana (1913-2015) and Giovanna Fontana (1915-2004).  I recently posted about their designs for Rita Hayworth in The Barefoot Contessa (1954).

There’s a fair amount of information available in the public sphere online, including on Youtube.

https://youtu.be/GPqq6UZy4B8

https://www.youtube.com/results?search_query=sorelle+fontana

https://artsandculture.google.com/exhibit/sorelle-fontana-dressing-the-stars-fondazione-micol-fontana/7AKCMfe6fhxiIQ?hl=en

 

 

 

The actual atelier is featured in  Luciano Emmer’s film Le ragazze di Piazza di Spagna. The film was shot in the Sorelle Fontana’s atelier near Piazza di Spagna in Rome.

Screen Shot 2019-11-07 at 14.29.50

Above: Lucia Bosè and Zoe Fontana in Le ragazze di Piazza di Spagna. 

 

 

Below: Anita Ekberg, testimonial of first perfume “Glory by Fontana” with Zoe Fontana.

Screen Shot 2019-11-07 at 14.34.58

 

Below: Raquel Welch, female costar in Eduardo De Filippo’s movie Spara forte più forte, wears Sorelle Fontana designs.

Screen Shot 2019-11-07 at 14.36.25

 

https://en.wikipedia.org/wiki/Cinecittà

Rita Hayworth in The Barefoot Contessa; gowns by Sorelle Fontana

In 1954, the film The Barefoot Contessa was released, starring Rita Hayworth and Humphrey Bogart.  I just watched the film on Amazon.it and loved it just for the settings and costumes.  The fashion house of the Sorelle Fontana provided the gorgeous costumes worn by Hayworth and some of the other characters.

Screen Shot 2019-11-07 at 14.02.48

The Sorelle Fontana fashion house was founded in Rome in 1943 by three sisters and Italian designers: Zoe Fontana (1911-1979), Micol Fontana (1913-2015) and Giovanna Fontana (1915-2004).  I’ll be posting strictly about the fashion house soon.

Screen Shot 2019-11-07 at 14.13.33
The Barefoot Contessa is considered one of director/producer Mankiewicz’s most glamorous “Hollywood” films, but it was produced out of Cinecittà Studios in Rome, Italy. The exterior scenes were shot at Tivoli (the olive grove), Sanremo, and Portofino. The film’s Italian production was part of the “Hollywood on the Tiber” phenomenon.

 

The Saturday Review called Ava Gardner “one of the most breathtaking creatures on earth.”  It is hard to disagree.

 

Screen Shot 2019-11-07 at 14.13.12

Screen Shot 2019-11-07 at 14.12.35

 

I took a bunch of screen shots of the film to illustrate this post. The pictures aren’t great, but the costumes are.

fullsizeoutput_212a

fullsizeoutput_212e

ioGILYiIS06qSsYjSRAllw

wMItEJEsSrCeCv%hj0RLQQ

Z3GAbSKuj700ZIWuqMQ

AOHucQTCSVik5hVzeZ+zMg

fullsizeoutput_2130

fullsizeoutput_2132

fullsizeoutput_2135

fullsizeoutput_2137

fullsizeoutput_213b

fullsizeoutput_213d

fullsizeoutput_2141

fullsizeoutput_2147

fullsizeoutput_2149

fullsizeoutput_214b

fullsizeoutput_214d

fullsizeoutput_214f

fullsizeoutput_2152

fullsizeoutput_2158

fullsizeoutput_215a

fullsizeoutput_215e

fullsizeoutput_2160

fullsizeoutput_2164

fullsizeoutput_2166

fullsizeoutput_2168

fullsizeoutput_216a

fullsizeoutput_216c

fullsizeoutput_216e

GsN7upRDSCO4Lqs0HeZteg

fullsizeoutput_2173

fullsizeoutput_2176

6y5U6fM2Rbmbwe5xDuaDgQ

CSKoz41DRXaPsEYaAj7gQw

fullsizeoutput_2178

fullsizeoutput_217a

fullsizeoutput_217c

fullsizeoutput_217e

fullsizeoutput_2180

fullsizeoutput_2182

fullsizeoutput_2186

fullsizeoutput_2188

fullsizeoutput_218c

fullsizeoutput_218f

fullsizeoutput_2191

fullsizeoutput_2193

fullsizeoutput_2195

fullsizeoutput_2197

fullsizeoutput_2199

fullsizeoutput_219b

fullsizeoutput_219d

fullsizeoutput_219f

fullsizeoutput_21a2

fullsizeoutput_21a4

fullsizeoutput_21a6

fullsizeoutput_21a8

fullsizeoutput_21aa

fullsizeoutput_21ac

fullsizeoutput_21ae

fullsizeoutput_21b0

fullsizeoutput_21b4

w%tHwKbJSDqQDq9zFK6Btw

fullsizeoutput_21b6

fullsizeoutput_21b8

fullsizeoutput_21bb

fullsizeoutput_21be

fullsizeoutput_21c1

fullsizeoutput_21c3

fullsizeoutput_21c5

fullsizeoutput_21c9

fullsizeoutput_21cb

fullsizeoutput_21ce

fullsizeoutput_21d0

fullsizeoutput_21d2

fullsizeoutput_21d5

GxBvcCm5Q521blNB7TnyOQ

fullsizeoutput_21d7

fullsizeoutput_21da

fullsizeoutput_21dc

K54Zlq47Q8KuoGxRP64qGA

fullsizeoutput_21df

fullsizeoutput_21e2

fullsizeoutput_21e7

fullsizeoutput_21ea

fullsizeoutput_21ec

fullsizeoutput_21ef

tUmbhu4dRguzHgiGCMGhgg

fullsizeoutput_21f3

fullsizeoutput_21f5

fullsizeoutput_21f9

fullsizeoutput_21fd

fullsizeoutput_21ff

fullsizeoutput_2202

fullsizeoutput_2206

Pq4FCVStQJ62C+sj%pSa6A

dgragcB8TFKjJbGEiRHdww

fullsizeoutput_2208

fullsizeoutput_220c