The fragrance of history in Florence


Florence is home to several historical perfumeries that make essences out of top quality, completely natural ingredients.

The best-known of these is undoubtedly Officina Profumo Farmaceutica di Santa Maria Novella (via della Scala, 16). Its extensive products  includes perfumes, soaps, cosmetics, historical pharmaceutical preparations, home fragrances, and syrups, including in its renowned Alkermes, found in many traditional Tuscan sweets. Open on Sundays, a visit will dazzle you with the wonderful scents you breathe when you step over its threshold and the endless charm of its interiors and variety of all natural products.

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Since the 1980s, Lorenzo Villoresi (via de Bardi,14), has been designing custom fragrances for the home and perfumes designed to fit the personality of the person wearing it, like a tailor-made garment.

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The Antica Officina del Farmacista Dottor Vranjes (via della Spada 9/R) has a great variety of home fragrances, all-natural and based on spices, flower and fruit. In addition to home fragrances, it has perfumes and body care products based on pure vitamins and minerals to treat yourself in spa style at home.

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Antica Profumeria Inglese (via de’ Ginori 2/R) has been setting itself apart since 1843 for the quality and refinement of its products. It was here that Henry Roberts invented a something that made its way around the world: talcum powder.

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Sileno Cheloni’s olfactory creativity spawned a new line of limited edition fragrances, called Teatro Fragranze Uniche (via Maragliano, 56), founded on the inspiration and dedication of three women with the support of profumiers.

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Farmacia Santa Annunziata. In 1561, the chemist Domenico di Vincenzo di Domenico Brunetti was the 1st manager of the Santissima Annunziata Pharmacy. Since that time the Farmacia has always maintained a special tradition in preparing prescriptions and products for the beauty of the skin. Using ancient processes completely handmade, with pestle and mortar, to special quality controlled preparations made with modern and safe machinery, special attention is paid both with traditional and new raw products. Our ancient tradition has been mantained and the standards of our products have become better and safer.

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Acqua dell’ Elba





Olfattorio Bar a Parfums The experience continues outside the boutique with the olfactory glasses designed by Giovanni Gaidano.

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